Spotipo - Wifi Platform

UX Researcher

Low-Code/No-Code

Web Developer

Figma

Slack

Webflow

Spotipo

Spotipo is a WiFi captive portal solution that helps businesses create a personalized and engaging WiFi experience for their customers while also capturing important customerdata. Spotipo offers a wide range of features, including customizable landing pages,social login, email and SMS marketing, and advanced analytics and reporting tools.

Research

Website Research

Our design team started the project by conducting extensive research on Spotipo's target audience, competition, and existing website. We analyzed customer feedback, userbehavior data, and industry trends to identify pain points and opportunities for improvement.

Design Process

Based on our research findings, we created a design strategy that focused on improving the user experience and making it easier for customers to find the information they need Our team worked closely with Spotipo to create wireframes, mockups, and prototypes that aligned with their brand image and business objectives.

Design Process

Our Design Solution Included

#1 Simplified Navigation

We created a clear and intuitive navigation menu that made it easy for customers to find the information they need.

#2 Improved Visual Design

We updated the visual design of the website to align with Spotipo's brand image, including a new color palette and typography

#3 Custom Icons

We created custom icons to improve the visual appeal of the website and make it easier for customers to navigate.

#4 Improved Forms

We redesigned the registration and login forms to make them

Migration to Webflow

Webflow Migration

To migrate Spotipo's website from their existing CMS to Webflow, our development team used a combination of automated and manual processes to ensure a smooth transition.

We optimized the website for performance, security, and SEO, while also ensuring that it was fully responsive and accessible on all devices.

Results

Spotipo Wesite Results

The new website design and migration to Webflow resulted in a number of positive outcomes for Spotipo, including

#1 Improved User Experience

The simplified navigation and improved visual design led to an improved user experience, resulting in increased engagement and customer satisfaction.

#2 Increased Conversions

The redesigned forms and improved user experience let to higher conversion rates for customer signups and engagement with the platform.

#3 Positive Feedback

Spotipo received positive feedback from customers, who appreciated the improved design and user experience of the website.

Problem Statement

Spotipo Website Problem Overview

Find the Problem

Businesses struggle to provide their guests with a fast and secure WiFi experience while also capturing important customer data.

Traditional WiFi networks often require cumbersome login processes and fail to capture valuable customer information that can be used to improve marketing and engagement strategies.

Simple Solution

Spotipo is a powerful WiFi captive portal solution that addresses these challenges by offering businesses a comprehensive platform for creating a personalized and engaging WiFi experience for their customers while also capturing important customer data.

With Spotipo, businesses can easily customize their landing pages, enable social login, and leverage email and SMS marketing to engage with their customers.

Competitor Analysis

Spotipo Competitor Analysis

#1 Purple WiFi

Offers WiFi analytics and marketing platform with social login, email and SMS marketing, and advanced analytics and reporting tools. Pricing available on request.

#2 Cisco Meraki

Offers cloud-managed IT solutions including WiFi access points, security appliances, and switches. Includes guest WiFi, location analytics, and customizable captive portals. Pricing based on a subscription model.

#3 Ubiquiti Networks

Offers a range of products for building and managing wireless networks, including access points, routers, and switches. Includes guest WiFi, captive portals, and analytics and reporting tools. Pricing based on the cost of hardware and software licenses.

Final Spotipo Website UI/UX

Achievements after design

1. Improved Brand Image

The updated visual design and simplified navigation of the website helped establish a more modern and professional brand image for Spotipo.

2. Increased User Engagement

The improved user experience and clearer calls-to-action resulted in increased engagement with the platform, including higher conversion rates and improved customer satisfaction.

3. Streamlined Management

The migration to Webflow provided Spotipo with a more user-friendly & efficient content management system, allowing them to easily update and maintain their website and marketing campaigns.

4. Positive Customer Feedback:

Spotipo received positive feedback from customers, who appreciated the improved design and user experience of the website.

5. Competitive Edge

The new UI/UX design and migration to Webflow provided Spotipo with a competitive edge over other WiFi captive portal solutions, helping them attract new customers and retain existing ones.