Deadpool x Wolverine Moment Marketing Campaign

When the internet exploded with the buzz around Deadpool & Wolverine, our agency saw an opportunity to join the cultural conversation with a timely, humorous campaign. The goal was simple: tap into a trending moment while staying authentic to the brand’s tone and personality.

As the copywriter, I conceptualized and wrote the campaign posts that blended pop culture with brand messaging, ensuring we stood out amidst the noise of movie promos and memes flooding social media.

We drew inspiration from the dynamic between Deadpool and Wolverine - chaos meets calm, humor meets grit and translated that energy into brand-relevant social content.

The tone was irreverent yet intelligent, designed to make the audience smile while instantly connecting the dots between the movie trend and the brand message.

Conceptualized the creative direction and copy idea.

Wrote witty, film-inspired captions and headlines.

Ensured alignment between brand voice and pop culture tone.

Collaborated with the art team on visual style and punchline timing.

Moment marketing isn’t just about being quick, it’s about being cleverly relevant. This campaign became a reminder that the right cultural hook, paired with sharp copy, can spark conversations that feel effortless yet on-brand.

Portfolio Link: https://tushitaahlawat.my.canva.site/portfolio-tushita-ahlawat