A heartwarming campaign for Daikin that highlighted the quiet acts of care we often overlook. Through a digital film, we brought the CARE philosophy to life, showing that care isn’t always seen, but it’s always felt.

To showcase Daikin’s CARE philosophy through storytelling that feels relatable, emotional, and tangible - demonstrating that the brand quietly takes care of people, just like the small acts of care in daily life.

CARE exists in the small, unnoticed gestures:

Your mom fixing your bedsheet while you sleep.

Your sibling saving the last bite of your favorite snack.

Your dad filling your car’s fuel tank before you notice it’s low.

Just like these gestures, Daikin ACs don’t make a big noise, they just do their job, silently providing comfort, purified air, and uninterrupted sleep.

The campaign amplifies these subtle acts through sound, introducing the idea:

SOUND OF CARE – turning the silent care of Daikin into an experience you can hear.

“Because the best care is the one you don’t notice. But always feel. ”

Scriptwriting for the DVC

Ideation and narrative structuring

Aligning storytelling with brand tone and CARE philosophy

Collaborating with production house to ensure voiceover, visuals, and pacing matched the concept

Full DVC script (voiceover, dialogues, scene cues)

Storyboard review and refinement with production team

Social media adaptation of key campaign visuals and lines

Emotional resonance with target audience, reinforcing Daikin CARE brand positioning

Campaign visibility across digital platforms

Recognition internally for creative storytelling and brand-aligned execution