A social media campaign for Symbionic (a bionic arms brand), designed to celebrate its launch and make audiences feel empowered. The campaign highlighted both innovation and the human impact of bionic technology.
Objective / Challenge
To position Symbionic as an inspiring, forward-thinking brand while engaging audiences and making them feel empowered by the possibilities of bionic technology. The content needed to be motivating, relatable, and shareable.
The Idea / Concept
The campaign focused on empowerment through technology:
Showcasing real-life scenarios where Symbionic arms help users achieve daily goals
Celebrating user milestones and personal achievements
Communicating product innovation in an inspiring, human-centered way
Tone: motivational, and aspirational — making audiences feel they can achieve more with Symbionic.
My Role
Developed social media campaign concepts aligned with launch objectives
Wrote 5–8 empowering social media posts (Instagram, LinkedIn, Twitter)
Crafted captions blending storytelling, product features, and motivational messaging
Collaborated with design team to ensure copy and visuals reinforced the empowerment theme
Execution / Deliverables
6 social media posts (creative copy, captions, hashtags)
Content calendar guidance for consistent posting
Initial Draft Concepts – Social Content by Tushita
Note - These were early drafts and concepts developed during the campaign ideation. Final posts went live following client refinements.
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Posted Oct 13, 2025
Created empowering social media campaign for Symbionic's launch.