ElYSIAN aims to be a cherished brand known for unmatched luxury. Their goal is to enchant guests, leaving them transformed by the experience. They promise continuous innovation and exceptional service. ELYSIAN offers lavish accommodations, personalized service, fine dining, bespoke activities, a serene spa, and elegant event spaces. Every detail is carefully attended to, ensuring an unforgettable stay.

The Goal was to develop a visual identity system that seamlessly embodies the brand attributes of Transformation, Enchantment, Pampering, Delight, and Inspiring while aligning with the preferences of our target audience: Adult Professionals from diverse industries seeking exclusive experiences. Given that ELYSIAN draws inspiration from Heaven, it became evident that our design should encapsulate heavenly characteristics, thus embodying the essence of ELYSIAN.

The Solution for this project is that we opted for a customized logotype after conducting a thorough competitor analysis. The logotype draws heavy influence from ELYSIAN's commitment to providing a transformative experience akin to heaven. We selected a classic serif font and incorporated a handcrafted cursive letter "A" to evoke heavenly qualities. The juxtaposition of the classic serif font and the customized "A" conveys a sense of both earthly and heavenly luxury, reflecting ELYSIAN's dedication to elevating customer experiences. In addition, the chosen color palette of dark and light shades of Blue, Green, and Brown adds an element of enchantment, pampering, and delight to the overall brand identity. To ensure consistency in our brand communication, we established a visual hierarchy within the type system, reinforcing the core concept behind the logotype.

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Client: ELYSIAN — Project Scope: Visual Identity Design