Recycleforfuture — Visual Identity Redesign

Recycleforfuture is a prominent plastic scrap seller based in the UK. With a primary focus on sourcing plastic scraps of various grades within the UK and European markets, Recycleforfuture supplies these materials to businesses engaged in the manufacturing of various products. Seeking to enhance its brand's representation, Recycleforfuture approached me to revamp its identity system, aiming to better communicate its core strengths and refresh its visual presence.

The objective of this redesign project was to develop an identity system that seamlessly embodies the brand attributes of being Wise, Helpful, Friendly, Imaginative, and Authoritative. Recycleforfuture aimed to position itself as a key collaborator with major scrap producers and establish direct partnerships with government entities.

The solution for this project entailed the creation of a badge logo, utilizing a color scheme inspired by nature and the ocean. Given the length of the brand name and the desired representation as an authoritative and helpful presence in the market, a badge logo presented the optimal opportunity to form the foundation of the primary logo. The primary logo features the brand name encircled to represent a recycling loop, along with the initials of the brand name combined with organic and friendly plant elements, symbolizing a healthy environment and nature. The color palette selected incorporates tones from nature, the ocean, and plastic, ensuring brand harmony within the industry.

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Client: Recycleforfuture — Project Scope: Visual Identity Redesign