Miss Buns - Rebranding & Packaging

Welcome to Miss Buns, where every bite is a celebration of joy and creativity! This patisserie is more than just a bakery; it's a place where confections meet connections. It's all about turning everyday cravings into moments of happiness and surprise with a delightful twist of personalization. From heartwarming cupcakes to savory buns, each treat is crafted to bring a smile and a sprinkle of joy to your day.

In the competitive sweets market, standing out is tough. Miss Buns faced the challenge of not only differentiating itself but also truly delighting customers. The goal was to develop a brand identity that melded a homely feel with sophisticated design, blending nostalgia with modern aesthetics to reflect the brand’s unique character and commitment to quality.

We rejuvenated Miss Buns with a vibrant brand identity that captures the joy of baking. The new logo features a delightful mascot, instantly making the brand recognizable and inviting. A soft, distinctive color palette and a whimsical typeface ensure clarity and friendliness across all communications. From the charming logo to the retro-modern packaging, every element is crafted to enhance Miss Buns’ mission of spreading happiness and delivering high-quality treats.

Studio: Studio Six F

Year: 2024

Creative Director: Yashita Aggarwal

Brand Designer: Subhan Mughal

Illustrator: Arya Nallachery

For Miss Buns' visual identity, we chose warm pastels like soft pinks and creams to establish a comforting, modern bakery vibe across all brand touchpoints, from social media to packaging. Subtle patterns inspired by classic baking textures enhance recognition on materials like business cards and menus. A friendly, readable script ties together the whimsical logo and overall communications, ensuring a consistent and inviting tone.