Vamshi Farms — Branding & Packaging
Subhan Mughal
Visual Identity, Art Direction, Brand Identity, Packaging, Illustration, Collateral Design
CLIENT
Vamshi Farms, a visionary organic food brand from India, is dedicated to producing premium-quality organic food products. Their products are crafted with utmost care, utilizing only natural and traditional methods, ensuring the highest quality and nutritional value.
CHALLENGE
Vamshi Farms embarked on a new journey to create its global organic food store presence and online retail appeal. The goal was to align with its identity of excellence and authenticity, capturing the essence of Vamshi the founder himself and that of organic farms while ensuring functionality across diverse formats. The project aimed to elevate brand presence and consumer appeal.
SOLUTIONS
Collaborating closely with our clients, we created a portrait logo and then explored different design iterations to craft the perfect high-end ghee label design we inculcated gold foiling to add a premium touch. We created a branding and packaging solution that included a distinctive logo system, which embodies the founder's dedication and vision. These design decisions ensured a unique and authentic brand image that resonates with a broad audience.
CREDITS
Creative Director: Yashita Aggarwal
Designer: Subhan Mughal
Animator: Nubaer Hossain
3D Artist: Tanishq Kapoor
Illustrations: Midjourney AI
Studio: Studio Six F
Year: 2024
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Posted Aug 19, 2024
Brand Identity and Packaging design for a founder-led organic food products brand.
