Project Overview

As the Public Relations Chair for the Minority Connection Initiative (MCI), I played a pivotal role in organizing and promoting the Empowered Women's Brunch, a collaborative event with Sisters United to commemorate Women's History Month.

My responsibilities encompassed various aspects of event planning:

Venue Selection: Identified and secured an appropriate space for the brunch

Space Allocation: Planned the layout to optimize guest experience and event flow

Entertainment: Sourced and contracted performers for live entertainment

Catering: Participated in menu curation and managed food and beverage vendors

Photography: Contracted professional event photographers

I spearheaded a comprehensive promotional campaign:

Digital Marketing: Designed and distributed save-the-date promotions and official event invitations across digital platforms

Print Materials: Created print promotional materials to complement digital efforts

Menu Release: Designed an event menu, released prior to the event to generate excitement

On the day of the brunch, I was actively involved in:

Social Media Coverage: Live-tweeted and conducted Instagram Live sessions on MCI's social accounts

Event Management: Assisted with on-site coordination and problem-solving

Following the event, I leveraged the professional photo and video content to:

Create engaging event recap posts for MCI's social media channels

Showcase the event's success and highlight key moments

This multifaceted approach to event planning and promotion contributed to a successful Empowered Women's Brunch, strengthening MCI's presence in the community and fostering connections with Sisters United. The event effectively celebrated Women's History Month while providing a platform for empowerment and networking.