I spearheaded the creation and promotion of several case studies for Bryq, an AI-powered, B2B HR tech startup. Such projects showcase Bryq's significant impact on their client's hiring and talent management processes demonstrating the platform's effectiveness in real-world applications.

Working closely with Bryq's Customer Success team, prior to writing each case study I collected crucial before-and-after metrics from the clients. To ensure accuracy and add a personal touch, I also conducted in-depth interviews with each. This approach not only confirmed the data but also yielded valuable quotes about their experience with Bryq's platform.

Leveraging the gathered information, I transformed raw data and client testimonials into compelling narratives. My responsibilities included:

Copywriting: Crafting detailed, engaging case studues that highlighted Bryq's impact on their clients' hiring processes.

Graphic Design: Creating visually appealing graphics to complement each studies' written content.

Infographic Design: Developing clear, informative infographics to present key metrics and outcomes.

Social Content Design: Producing eye-catching graphics for social media promotion.

Upon completion, I managed each case studies' publication process by:

Facilitating the upload and integration of each case study onto Bryq's Wordpress website.

Designing attention-grabbing social media posts to promote each new case study.

Writing engaging copy for each social media campaign, tailored to capture the interest of Bryq's 10,000+ member LinkedIn audience.

Each comprehensive case study serves as a powerful tool in Bryq's marketing arsenal, offering potential clients areal-world examples of the platform's capabilities. By seamlessly combining data analysis, client testimonials, and creative content production, I delivered multiple compelling narratives that showcase Bryq's ability to transform their clients' HR processes.

Each subsequent LinkedIn-optimized social media post helped to extend the reach of each success story, attracting new clients with a CTA and imbedded lead-capturing form while simultaneously reinforcing Bryq's position as an innovative leader in the HR tech space online.