Project Overview

While employed at Influence Central, a boutique influencer marketing agency, I was selected to conduct an Influencer Talent Search for Mane Club NYC's line of haircare products. The objective was to identify Gen-Z content creators who embodied the fun, fresh, and vibrant style of the brand's packaging.

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Key Responsibilities

Talent Sourcing: Conducted extensive research to identify and pitch potential Gen-Z influencers who aligned with the brand's aesthetic and target audience.

Campaign Development: Successfully sourced three content creators who were selected to participate in Mane Club NYC's summertime Instagram campaign.

Community Building: Identified additional Gen-Z influencers who were invited to join Influence Central's talent community, enhancing our roster of young talent.

Outcome

The campaign was a significant success, with all selected influencers producing high-quality content that resonated with the target audience. The client expressed satisfaction with the results, noting the positive impact on their brand visibility and engagement.

Testimonial

We do not have many young Gen-Z talent in our community so your help researching and finding them was a huge win! They all produced great content and the client was very happy with us.

- Amy Turner, VP of Talent & Strategy at Influence Central

Key Achievements

Expanded Influence Central's talent community by successfully sourcing Gen-Z influencers.

Contributed to a successful Instagram campaign that enhanced brand recognition for Mane Club NYC.

Demonstrated strong research and strategic pitching skills that aligned influencer capabilities with client needs.

This project showcases my ability to identify and engage relevant influencers in the rapidly evolving landscape of social media marketing, contributing to impactful campaigns that drive brand success.