I directed a comprehensive summer organic social media campaign for Buena Onda Games, a fair trade toy company specializing in outdoor games. The campaign aimed to showcase their product versatility and align with the brand's mission of encouraging quality family time.

Campaign Conceptualization: Developed a creative concept centered around a backyard barbecue setting to demonstrate product versatility and appeal to all age groups.

Strategic Planning: Created a detailed campaign creative brief, production-day logistics, and a comprehensive content shot list.

Brand Alignment: Ensured the campaign accurately represented Buena Onda Games' target audience and brand personas in an organic, family-focused manner.

Timeline: 1 Month

Budget: < $400

Setting: Backyard barbecue scenario to provide a relatable and practical context for product demonstration.

Target Audience: Featured models representing diverse age groups to showcase product versatility.

Brand Values: Emphasized fair trade and family-oriented aspects of the brand throughout the campaign.

Campaign Creative Brief

Production-Day Logistics Plan

Detailed Content Shot List

The campaign successfully highlighted Buena Onda Games' product range in action, reinforcing their brand message of bringing families together through play. By showcasing the products in a relatable summer setting, we effectively demonstrated their versatility and appeal to a wide audience range.

This project demonstrates my ability to conceptualize and execute a cohesive brand campaign within budget constraints, while effectively communicating a brand's core values and product benefits.