I directed the revival of "BU In Color," an organic social media campaign for the Minority Connection Initiative (MCI), a social advocacy organization at Boston University. The campaign aimed to foster a sense of community by highlighting the unique stories of BIPOC students across Boston University's campus.

Campaign Strategy: Developed a comprehensive plan to revive and enhance the BU In Color campaign, focusing on authentic storytelling and visual impact.

Participant Recruitment: Created an online interest capturing form to identify and engage potential participants from diverse backgrounds across campus.

Interview Process: Conducted in-depth interviews with volunteers, ensuring their stories were captured accurately and sensitively.

Visual Content Creation: Directed and edited portrait photography sessions, producing high-quality images that complemented each participant's story. I notably implemented the creative direction that each participants be depicted in color in contrast against a black and white portrait background.

Social Media Management: Curated and posted content across MCI's social media channels, optimizing for engagement and reach.

Increased visibility of BIPOC student experiences at Boston University

Strengthened the sense of community among underrepresented student groups

Enhanced MCI's online presence and campaign participation rates

The revived BU In Color campaign successfully amplified diverse voices within the Boston University community, creating a platform for BIPOC students to share their experiences and perspectives. By combining compelling visual content with authentic storytelling, the campaign fostered greater understanding and connection among the student body.

This project showcases my ability to lead multifaceted social media campaigns, from conceptualization to execution, while addressing important social issues and promoting inclusivity in communal settings.