New Product Features Organic Social Campaign | Bryq
Nyema Wilson
Project Overview
I led an organic social media campaign for Bryq, an AI-powered HR tech startup, to announce the release of two new product features: External Talent Matching and Employee Improvement Areas. As a B2B, Saas organization the primary goal was to inform Bryq's 10,000+ member LinkedIn audience about these valuable additions to the platform.
Strategic Approach
Competitor Analysis: I analyzed Bryq's most successful competitors and identified that they effectively utilized motion graphics and video content to showcase their product features. This insight guided my decision to champion the use of short-form videos in our campaign.
Content Creation
Video Production: Designed engaging short-form videos that highlighted the key benefits and functionalities of External Talent Matching and Employee Improvement Areas. These videos were crafted to quickly capture attention and present complex features in an easily digestible format.
Copywriting: Wrote compelling descriptive copy that succinctly explained the new features, emphasizing how they could transform HR processes for Bryq's clients.
Social Media Management
Content Scheduling: Managed Bryq's social media platforms by strategically scheduling content releases across various channels to maximize visibility and engagement.
Internal Communications: Encouraged internal teams to support the public release by providing guidance on effective interaction and reposting strategies, amplifying our reach through employee advocacy.
Audience Engagement
Community Management: Actively monitored social media channels, responding promptly to audience reactions and comments. This timely engagement fostered meaningful conversations and boosted post visibility and impressions.
Outcome
The campaign successfully raised awareness about Bryq's new features among its target audience, demonstrating the effectiveness of strategic, organic social media marketing. By leveraging short-form video content, cross-functional collaboration, and proactive community management, we effectively showcased Bryq's commitment to innovation in the HR tech space.
This initiative not only enhanced brand visibility but also informed audience members within Bryq's ICP of cutting-edge product features that differentiate Bryq from its competitors.
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Posted Sep 18, 2024
By pairing descriptive copy with motion-graphics and video content, I conducted an organic social campaign to raise awareness of new Saas product features.
