While working at Influence Central, a boutique influencer marketing agency, I conducted an Influencer Talent Search for Frito Lay, a first-time agency client collaborating with renowned retailer Walmart.

Frito Lay and Walmart initially sought a female food and snack blogger with over 1 million followers as their ideal content creator and brand persona.

During the search process, I identified Instagram influencer Nico Norena as a strong candidate to represent the Frito Lay brand, despite not fitting the initial criteria. His indulgent, snack-centered content aligned perfectly with the campaign's goals.

Frito Lay selected Nico, along with other influencers, for their Instagram campaign.

Nico's content stood out, impressing the client and making him a standout performer.

The success of this campaign led to continued partnerships between Frito Lay and Influence Central.

- Amy Turner, VP Talent & Strategy at Influence Central

Successfully identified and recommended an influencer who exceeded client expectations

Contributed to building a long-term relationship with a new client

Demonstrated ability to think creatively and challenge initial assumptions to achieve optimal results

This project showcases my skills in influencer identification, strategic thinking, and ability to deliver results that surpass client expectations in influencer marketing campaigns.