To celebrate L'Oréal Caribe’s 45th anniversary, we launched “45 Women That Move the Caribbean”, a regional campaign honoring 45 changemakers across the Caribbean in fields like Art, Innovation, Sports, Diversity, and Social Responsibility. The goal was to spotlight women leading change and reinforce L'Oréal’s commitment to female empowerment and community impact.

As Account Executive and Project Coordinator, I worked cross-functionally with PR, creative, production, and external partners. Key responsibilities included:

Coordinating communication between agency teams and client stakeholders

Supporting the nomination and jury process for honorees

Managing production logistics for photographic exhibitions

Assisting with event planning and timeline management

Overseeing media outreach preparation and partner coordination

Ensuring successful execution of panel discussions and public activations

Photographic Exhibits at The Mall of San Juan & San Patricio Plaza

Panel: “How to Be Socially Responsible” with honorees

Editorial takeover in Magacín (El Nuevo Día)

QR-based storytelling at exhibit locations

Billboard & Web Partnerships for extended reach

This campaign was more than a celebration—it created a movement of visibility and recognition for women across the Caribbean, setting the stage for future community-focused storytelling. I’m proud to have contributed to a project that blended strategy, purpose, and creativity at every stage.

8.6M+ reach through media and digital platforms

605K+ in-person visitors to the exhibitions

$210K+ media value, with 100% organic social coverage

ROI: +$39K over initial investment