Los Mecánicos 2, the sequel to a beloved local comedy franchise, launched its theatrical campaign with a goal to build awareness, drive engagement, and convert reach into box office sales.

Having worked on the original Los Mecánicos film campaign, I returned as Social Media Strategist to expand on the foundation we built—this time with a stronger focus on content virality, influencer partnerships, and immersive storytelling across Instagram and Facebook.

As the campaign’s Social Media Strategist, I led the execution across all digital platforms. Key responsibilities included:

Designing and executing the multi-phase content strategy

Coordinating with over a dozen local influencers and talent for teaser and promo collaborations

Producing and managing live social media coverage during the movie premiere and promotional events

Creating and scheduling engaging, high-performing content (reels, trailers, stories)

Monitoring analytics and optimizing content in real-time

Influencer collabs (e.g., Luis, Jasond Calderón) yielded engagement rates above 35K per post

“Live from the Premiere” and event activations reached over 117K on Facebook, with 76K+ engagements

Trailer + teaser rollout generated 1.7M total impressions and 462K+ engagements

Organic efforts contributed to targeted conversions via ticketing platforms

Strong engagement correlating with premiere week foot traffic

Real-time event content and influencer reels amplified film buzz

Multi-platform strategy centered on Instagram Reels + Facebook video

Coordinated messaging between talent, studio, and media outlets

This campaign taught me how to turn digital engagement into real-world outcomes. From strategic planning to premiere night execution, I translated audience excitement into measurable results—proving that a well-crafted content journey can move fans from feeds to theaters.

Total Reach (Instagram): 670.5K | Total Interactions: 42K

Total Reach (Facebook): 334.9K | Total Interactions: 9.9K

Follower Growth: +6.29% across platforms during campaign