To mark the largest bottle redesign since 1979, Absolut Vodka aimed to highlight its new sustainable composition using a culturally relevant and Earth-conscious lens. The relaunch coincided with Earth Day, presenting a perfect opportunity to tell a deeper story about sustainability and design.

As Junior Account Executive, I supported the campaign from concept to execution, including:

Coordinating across teams (creative, production, PR) to bring the idea to life

Managing supplier relationships for custom artisan packaging

Assisting in creative development of the Earth Day narrative and execution

Organizing influencer/media send-outs and tracking logistics

Ensuring alignment between concept, timing, and brand values

We developed “Absolut Garden”, a campaign that merged design, sustainability, and social responsibility.

A hand-carved wooden PR box crafted by Puerto Rican artisans, which doubled as a terrarium

Each box included the new eco-designed bottle made with up to 50% recycled glass

A plantable postcard made of seed paper, encouraging recipients to "plant their commitment" to the planet

Fresh herbs for mixology, reinforcing the connection between nature and cocktails

This project blended storytelling, design, and purpose in a fresh way. It taught me how thoughtful details, local collaboration, and strategic timing can create earned attention and meaningful engagement. I’m proud to have helped execute every step, from concept to press coverage.

117,000+ organic interactions across social and digital platforms

$69,000+ in media value generated without paid media

100% original content creation from influencers and media outlets

Recognized with an SME Bronze Award for Public Relations Effort