Majoo is a cloud-based point-of-sale (POS) system specifically designed for small and medium-sized businesses in Indonesia. This system offers a comprehensive set of features, including inventory, sales tracking, and reporting.


During the period of 2023-2024, Majoo's primary goal will be to acquire more than 40,000 active users. However, as the number of users increases, we want to increase CVR and reduce the need for manual assistance during onboarding.

Oct - Nov 2022 Collaborate with Product Owner, Researcher & UX Writer.

Conduct user research to find pain points of the onboarding flow

Brainstorm & Iterate multiple solutions

Finalize designs

We need to evaluate the existing product, identify user pain points and needs, and validate the problem statement with gathered insights for consideration in the revamp and improvement process. Here are some of the steps we have taken:

Workshops involving the Technical Support, Sales Team, and Marketing Team of Majoo to brainstorm potential problems and solutions.

Conducted user interviews with Majoo users.

Mapping flow to understand the onboarding behavior and identify users' pain points.

Based on the insights, we have identified the following opportunities:

How might we make the verification process easier for users?

How might we help users better understand how to use and get the value of our product?

How might we enable users to make purchases more quickly and independently?

Before we proceed to the design stage, we conduct competitor analysis to evaluate similar products and also organize ideation sessions involving other stakeholders.

We set priority our ideas because of our limitation technology we need to find Idea with the most feasible option and low technical effort required.

We prioritized the list of features based on their significance and potential impact, leading us to choose features simplify register with SSO, onboarding checklist progress, and product tours for Phase 1 of the project due to their pivotal role in achieving project goals.

Objectives:

Enhanced user experience journey

Efficient customer acquisition cost (CAC)

Boost activation rate

For designing the onboarding I use Bowling Alley framework from Wes Bush:

Straight-line onboarding: think about the core of product.

Product Bumpers: think about how the product bumpers can guide the users through the critical steps.

Conversational bumpers: catching people where they are in their user journey and helping them out proactively.

After understanding the users needs, problems, and behavior in relation to the company's vision and product development priorities, we generated several design solutions. Here are the solution:

Personalization user process for understanding the user needs and customizing the experience to meet their individual needs

Things that happen inside the app I use some product bumpers to shows the user what to do within the product:

Product tours, I use tooltips to guide people through critical onboarding steps.

Checklists, set a list of the mission-critical steps in onboarding, to help people to understand the steps they need to complete in order to experience value.

Things that happen outside the app and web — Email, Push notifications, Web push notif, remarketing ads, etc.

Accessible assistance feature that Provides a guidance feature. This reduces the need for users to seek external support or contact customer service for assistance.

Highlight pricing section helps to attract customers, when customers want to subscribe it may be slightly easier and quicker to purchase. This can lead to increased sales and revenue for the business.

We conducted user testing with 30 participants to validate the registration flow and onboarding prototype and achieving a high task completion rate of 93%. That concludes the project overview of the final design. Please note that this project is still in the development stages. After this project release we setting cvr greater than 4%.

I learned a great deal about working together with various people from different divisions of the company. At the same time I have to help user to complete their goals.