Beyond Pretty Pictures: How to Measure the Success of Your New Design
Quantitative KPIs: The Hard Numbers
Conversion Rate
User Engagement Metrics (Bounce Rate, Time on Page, Pages per Session)
Task Success Rate
User Error Rate
Qualitative KPIs: The 'Why' Behind the Numbers
User Satisfaction (CSAT & NPS)
Usability Testing Feedback
Customer Support Tickets
Setting Up for Success
Benchmark Before You Launch
Use a Combination of Tools
Conclusion
References
Posted Jul 6, 2025
Your new design is live, but is it working? Learn which key performance indicators (KPIs) to track to measure the true success and ROI of your design investment.