Ativo Skincare
Ana Therese
MY CONTRIBUTION
The featured work is from my time working at Founded in Beauty
Copywriting
Creating brand-new graphics for both the feed and story
Engagement
Hashtag strategy
THE BRAND
The story goes: a woman who's struggled with painful cystic acne since her adolescence was searching for answers. She found herself scouring the shelves of drugstores, and even resorting to Accutane, only for her skin troubles to remain steadfast. The solution was found in her very own kitchen—a formula that was both calming and transformative, born from her and her mother's relentless research.
And so, the mother-daughter duo took this gentle yet effecting formula and named it Ativo Skincare, sharing it online in hopes that it reaches other individuals who are searching for a happy ending to a relentless battle with their skin.
FEED CURATION
Ativo's branding acts as the perfect foundation for a serene and minimal feed—alluding to the purity of their ingredient's list. The brand-provided editorial shots of skin and product textures played well with relaxing oceanic motifs.
A snapshot of the brand's feed after working with Founded in Beauty.
GRAPHIC DESIGN
SOCIAL MEDIA TEMPLATES
Key Visual Elements
light blues, calming neutrals, grayscale
macro photography
dreamy, uplifting lighting
ocean, beach imagery
FEED: A balance of promotional, educational, and inspiring content
STORY: Another platform to shine a spotlight on the brand's value proposition
COPYWRITING
Ativo's Instagram feed served to:
-Share the brand's inspiring story
-Communicate the value of the brand's offerings
-Empower audiences to take back ownership of their skin through education
Copy should not be limited to captions alone. It should explore various touchpoints including: graphic images, carousels, stories, videos and reels.
Like this project
Posted Nov 27, 2022
A familiar re-telling of a story that audiences can connect with.
