Across Casa de Sabor, Wings&Flats, and Prana, my work went far beyond visuals. I was responsible for how these brands showed up online, how they were perceived by customers, and how that perception translated into trust, foot traffic, and community.

A core part of my role was managing online presence and reputation across platforms such as Google Reviews, Yelp, and food delivery apps. This meant actively monitoring reviews, responding in the brand’s voice, addressing complaints, and protecting the brand image in public-facing spaces where first impressions are often formed.

Casa de Sabor For Casa de Sabor, a Caribbean restaurant, I focused on strengthening brand recognition and consistency. I handled social media marketing and online visibility, making sure the brand tone and visuals matched the in-store experience. I also designed product labels for their spice line, translating the restaurant’s identity into a tangible retail product, and supported both online and offline marketing touchpoints.

Wings&Flats For Wings&Flats, a restaurant with locations in The Hague and Rotterdam, my work combined visibility, promotion, and growth. I managed social media marketing and online visibility, worked on influencer collaborations, and supported B2B marketing initiatives and partnerships. In addition, I designed posters and promotional materials and helped set up and promote events to drive engagement and reach new audiences.

Prana For Prana, a spiritual community and store, I was involved from the ground up. I developed the full branding and marketing strategy, including visual identity, brand positioning, content direction, and ongoing marketing. Alongside this, I co-organized and promoted events focused on women’s empowerment, building not just a brand, but an engaged community around it.