Kumiko Creative offers systemic constellations for individuals, teams, and organisations. Constellations are a method rooted in family systems therapy: you map out the hidden dynamics in a family, relationship, or organisation to understand what's blocking you. The page assumed visitors already knew this, so anyone encountering the method for the first time left before the real content even started.

I rewrote the page to explain the method before building the case for it, replaced spiritual jargon with language that works for someone who has never done this kind of work, made the professional and organisational applications explicit so managers and team leads could see themselves in it, and rewrote each format around what the visitor actually walks away with.

SoulWork Company is a Utrecht-based practice offering breathwork, body-oriented therapy and group embodiment work. Her site had copy, but the structure wasn't working: the offer came before trust was built, the philosophy got buried, and the reader's pain wasn't named early enough.

I restructured and rewrote, reordering sections so trust builds before the offer lands, rewriting each section from the reader's perspective, and placing Marjolein's personal story where it carries the most weight. SEO woven in throughout.

"It resonates deeply. The words feel right, and so does the order." — Marjolein, SoulWork Company

Brandstof publishes long-form editorial content at the intersection of culture, food, and identity. For The Surinamese Kitchen, I wrote a piece that leads with context and atmosphere, then uses concrete details and familiar references to put the reader inside the place, the people, and the meaning behind the food.

For Prana, I wrote website copy, product descriptions and ritual texts for spiritual products such as crystals and candles. These texts combine symbolism with practical guidance, making spiritual practices feel approachable, grounded, and relevant to daily life. The copy is designed to guide, not instruct, and to support reflection and intention rather than push belief. Editorial and longform content