Role: concept development, copywriting, journal structure, visual design, sticker design Deliverable: print-ready journal and matching sticker set Client location: The Netherlands Availability: publicly available

Daily Dots was a project I loved because it’s simple in the best way. It’s designed to make journaling feel easy, light, and realistic to keep up with.

The Dutch client wanted a journal that works for everyday life, without the pressure of long entries or perfect routines. I enjoyed translating that into a concept that feels structured and supportive, while still giving the user freedom.

I developed the journal concept and wrote all content, from the opening pages to the daily prompts and reflection sections. The copy is intentionally short and clear, so it guides you without overwhelming you.

On the design side, I kept everything clean and calm, with a dot-based structure, open layouts, and plenty of breathing space. I also designed a matching sticker set to make the journaling experience more fun, flexible, and personal.

Role: concept development, copywriting, journal structure, visual design Deliverable: private, print-ready journal and complete visual identity Client location: Australia Availability: private, not publicly for sale

My Genie Journal was one of those projects I genuinely loved working on.

The client from Australia came to me with a magical, imaginative concept, and I enjoyed translating that vision into something structured, usable, and grounded, without losing its sense of wonder. Finding that balance between playful and practical is exactly the kind of work I like doing.

I created the full journal experience, writing all content from the welcome pages to the daily planner and reflection prompts. I paid close attention to tone, warm and encouraging, but also clear and supportive, so the journal feels inviting rather than overwhelming.

On the design side, I loved shaping the visual world around the idea. The deep blue textures, subtle sparkles, and genie motif allowed me to build something immersive while keeping the layouts calm and readable. Designing both the cover and interior ensured the journal felt cohesive from start to finish.

This journal was created exclusively for the client and has not been published for public release.

Role: concept development, copywriting, journal structure, visual design Deliverable: private, print-ready journal and complete visual identity Client location: United States Availability: private, not publicly for sale

Daily Gratitude Journal was created as a gentle tool to help build a daily gratitude practice that feels natural rather than forced.

The client wanted a journal that encourages reflection without becoming repetitive or overwhelming. I enjoyed shaping this into a format that feels supportive and calming, while still offering enough structure to stay consistent.

I developed the full journal concept and wrote all content, from the introduction to the daily gratitude prompts and reflection sections. The copy is warm and minimal, guiding the user to notice small moments and patterns instead of pushing for big insights.

Visually, the design is calm and spacious, with clear layouts that invite slow, intentional use. Every design choice was made to support focus, ease, and daily return use.