Copywriting English

Charmaine McCaulay runs one of the most distinctive therapy practices in the UK. Interracial couples therapy, racism workshops, and body-based work that barely exists anywhere else. Her site had depth. What it didn't have was a structure that made people stay, or the SEO to make them find her in the first place.

I audited the site, rewrote the copy to align with her clients' search intent, and restructured her offerings in the order people actually look for. Her own voice, direct, warm, unflinching, became the foundation for everything. I also wrote a founding story that had never been articulated on the site before, and embedded local SEO throughout without touching the tone.

The result: a site that finally reflects the ambition of what she has built.

"Wow, wow. This reads so beautifully and you have definitely captured my voice." — Charmaine McCaulay, Kokoro Therapy

A US-based client needed science and research-based content translated into clear, engaging longform writing for a general audience. The focus was on making complex topics accessible without losing depth, credibility or editorial tone.

I worked across multiple articles, developing a consistent approach that bridges scientific explanation with everyday understanding. Each piece starts from a familiar human experience and gradually builds toward the underlying research, keeping the reader grounded throughout.

The writing balances clarity with curiosity, ensuring that even complex ideas remain easy to follow while still feeling intelligent and nuanced.