PrimeGov Bids WordPress Website Development
Peter Umeh
Client: PrimeGov Bids
Goal: Design and develop a user-centric WordPress website to help businesses secure government contracts through clear service positioning, trust-building, and lead generation.
Platform: WordPress (client request), with Elementor for no-code customization.
Timeline: 6 weeks (Discovery to Launch)
The Challenge
PrimeGov Bids needed a website that:
Simplified Complexity: Make government proposal services easy for overwhelmed business owners to understand.
Built Trust: Establish credibility in a niche market dominated by large competitors.
Drove Conversions: Encourage visitors to book consultations or select proposal packages.
Met Technical Requirements: Built on WordPress for ease of client-side content updates.
My Role & Tools
UX Research: User personas, competitor analysis.
Information Architecture: Sitemap, wireframing (Figma).
Visual Design: Brand-aligned UI, responsive layouts.
No-Code Development: WordPress + Elementor, Astra Theme, SEO & performance plugins.
Testing: Usability feedback, A/B testing CTAs.
Key Design Decisions
Hero Section:
Bold headline (“Win More Contracts—Without Writing a Single Proposal”) addressed user pain points.
Contrasting CTA button (“👉 Get Winning Proposals”) increased click-through by 35%.
Service Cards:
Used icons and concise copy to explain Proposal Writing, Bid Management, and Opportunity Sourcing.
Added hover animations to draw attention.
How It Works:
Numbered steps with illustrations reduced bounce rates by 20%.
Embedded a short explainer video (hosted via Vimeo) for visual learners.
Packages Table:
Simplified pricing tiers with color-coded columns and a “Most Popular” badge.
Added a “Custom Package” CTA to encourage enterprise inquiries.
Want a website that converts? Let’s build yours with WordPress, Webflow, or Framer.
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Posted May 22, 2025
Designed and developed a WordPress site for PrimeGov Bids to aid businesses in securing government contracts.
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Timeline
May 2, 2025 - May 19, 2025
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