Redesigning Surfaces'N More

The original website suffered from:

Cluttered Layout: Overwhelming navigation and dense text made key value propositions hard to find.

Weak Visual Hierarchy: Critical differentiators (e.g., "mobile showroom service") were buried.

Low Engagement: No clear CTAs or structured pathways for homeowners or contractors to take action.

Brand Inconsistency: Mixed typography and poor imagery failed to reflect the premium quality of the service.

Transform an outdated, text-heavy website into a sleek, conversion-driven platform that highlights the brand’s mobile showroom advantage and simplifies the customer journey.

As a designer with deep expertise in lead-generation sites, I focused on:

Prioritized Scannability: Broke down walls of text into digestible sections (e.g., "Why Choose Us" bullet points).

Stronger CTAs: Added "Learn More" buttons and anchored the FAQ section to address objections early.

Hero Section: Replaced generic text with a bold headline ("Experience hassle-free countertop selection…") that directly addresses pain points (no showroom visits).

Client Trust: Added partner logos (Caesarstone, Silestone) to reinforce credibility.

Highlighted the unique selling proposition (USP)—"We come to you"—through a dedicated "About Us" section and benefit-driven copy.

Used icons and short paragraphs to emphasize convenience (e.g., "In-home consultation").

FAQ as a Lead Gen Tool: Anticipated common questions (pricing, areas served) to reduce bounce rates.

Service Highlights: Added kitchen cabinet upsells as a secondary revenue stream.

The redesign: ✅ Reduces Decision Fatigue: Clear sections guide users from awareness (services) to consideration (FAQ) to action (contact). ✅ Aligns with Brand Values: Modern aesthetics reflect the company’s "high-touch, premium service" ethos. ✅ Scalable Structure: Modular design allows easy updates for new services or promotions.

Final Note: For service-based businesses like Surfaces'N More, the website isn’t just a brochure—it’s the first touchpoint in a high-consideration purchase. This redesign strategically bridges the gap between the brand’s hands-on approach and the digital experience, turning visitors into booked consultations.