Most CRMs feel bloated, clunky, and built for managers, not teams. The goal with Naxi was to reimagine a CRM experience that feels intuitive, modern, and intelligent, powered by AI, yet simple enough that teams actually enjoy using it.

I designed Naxi to feel less like software and more like a command center for relationships. Every screen from dashboards to automation flows was built with clarity, speed, and usability in mind.

Streamlined records with a spreadsheet-like simplicity — searchable, filterable, and collaborative. Each company or lead is more than a name; it’s a living profile with status, contacts, and AI-powered insights.

Redesigned the pipeline experience to be visual and actionable. Deals move fluidly through stages, with AI suggesting next best steps to push leads forward.

Built a modular workflow editor where users can create triggers, tasks, and conditions with drag-and-drop ease. Instead of rigid setups, automation feels flexible, almost conversational.

I designed the dashboard to make complex data feel effortless—AI insights are surfaced first, with clean visuals and a clear hierarchy, so teams can spot trends and act instantly.

I also designed the website for Naxi CRM

Crafted a landing page with a bold hero section, clear value propositions, and strong social proof.

Designed feature sections for AI analytics, collaboration, workflow automation, and lead management.

Built testimonials, FAQs, and supporting visuals to make the product feel credible and user-first.

Focused on simplicity and storytelling, ensuring the design balances innovation with usability.

The Outcome A sleek, conversion-focused landing page and product dashboard that position Naxi as a forward-thinking CRM. The designs highlight its AI capabilities while staying approachable for startups and enterprises alike.

Takeaway This project was a chance to merge brand storytelling with functional UI/UX. I enjoyed bringing Naxi’s vision to life and creating a design system that feels both intelligent and human.