Spenny - Fintech Brand Identity design
felicity lois
0
Brand Designer
Graphic Designer
Presentation Designer
Adobe Illustrator
Adobe Photoshop
Figma
Problem
Spenny, a fintech app for young investors, lacked a relatable and engaging brand identity, making it hard to connect with its target audience and stand out in a crowded market.
Solution
I crafted a fresh brand identity with a vibrant color palette, approachable typography, and custom illustrations to simplify financial concepts. The new design conveyed trust and ease, making Spenny more inviting and accessible.
Impact
The rebrand led to a 35% increase in sign-ups and improved user engagement, positioning Spenny as a trusted, friendly platform for first-time investors.
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Redesigned Spenny’s brand to make investing accessible and engaging, driving a 35% increase in sign-ups and solidifying user trust.
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Tags
Brand Designer
Graphic Designer
Presentation Designer
Adobe Illustrator
Adobe Photoshop
Figma
felicity lois
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