Problem

Spenny, a fintech app for young investors, lacked a relatable and engaging brand identity, making it hard to connect with its target audience and stand out in a crowded market.

Solution

I crafted a fresh brand identity with a vibrant color palette, approachable typography, and custom illustrations to simplify financial concepts. The new design conveyed trust and ease, making Spenny more inviting and accessible.

Impact

The rebrand led to a 35% increase in sign-ups and improved user engagement, positioning Spenny as a trusted, friendly platform for first-time investors.