Problem

Brix Protocol, a cutting-edge blockchain platform, struggled with a lack of cohesive branding that effectively communicated its value to both tech-savvy and general audiences. The existing brand identity was inconsistent, making it difficult for users to understand Brix's unique offerings and trust the platform

Solution

I developed a fresh, strategic brand identity for Brix Protocol that balanced technical sophistication with accessibility. This included a modern logo, cohesive color palette, and design assets that reflect trust, innovation, and clarity. I also crafted a user-friendly style guide to maintain consistency across all touchpoints, from social media and website to presentations and marketing materials.

Impact

The rebranding elevated Brix Protocol’s market presence, helping the platform attract a wider range of users and build trust with new audiences. Within three months of the rebrand, user engagement and sign-ups increased by 40%, and Brix Protocol received positive feedback for its clear, professional identity that resonated with both investors and users.