Client: First Ball To Last (FTBL) is a vibrant and purpose-driven app created to support competitive tennis players by addressing their mental health and motivational needs. Collaborating directly with the US-based app’s visionary—a former professional tennis player turned coach—the project drew inspiration from his personal struggles with mental health during his career. His goal was to develop a resource he wished had existed to empower players facing similar challenges.

Goal: Create a modern, vibrant, eye-catching visual identity appealing to young people.

My task: My responsibilities included curating a bold and dynamic color palette, selecting versatile typography, designing brand assets, and proposing UI elements and layouts for the application. By combining the vibrancy of tennis culture with a contemporary aesthetic, the branding reflects both the competitive spirit and the supportive ethos of the app.

Color palette

Typography

Brand elements

Icons

Imagery

UI app elements

Future of the project: Although the project is ongoing, with UX and UI still in development, the branding serves as a strong foundation to communicate FTBL’s mission and appeal to its target audience.