Client: Dagne Dover functional, thoughtfully designed bags and backpacks (totes, diaper bags, everyday backpacks) Role: Shopify Store Design Result: Over 50% increase in traffic

The Challenge

Dagne Dover's core promise is that its bags are systems for real life, not just accessories functional organization for parents, commuters, travelers, and everyone in between. The store needed to communicate that functional, life-oriented positioning clearly across a genuinely broad product range (totes, backpacks, diaper bags, slings) without the site feeling cluttered or generic, while also making the season's key launch the "Super Soft" collection feel like the obvious starting point for new visitors.

The Approach

Hero; Leading With the Current Drop The homepage opens with "Meet Super Soft," paired with rich, textured lifestyle photography of the new collection alongside a clean, standalone product shot. Leading with the current seasonal launch, rather than a generic brand statement, gives returning visitors an immediate reason to look again and gives new visitors a strong, current-feeling first impression.

Announcement Bar; Immediate Context, Zero Friction "Super Soft is here. Shop new arrivals." sits in a slim bar above the main navigation, reinforcing the hero's message before a visitor even scrolls, without taking up meaningful page real estate.

Just Landed; New Arrivals as Instant Proof Directly beneath the hero, a "Just Landed" grid shows the Super Soft Gigantic Tote, Large Tote, Sling, and Convertible Backpack with clean, consistent product photography and visible pricing giving shoppers who came in from the hero's "Shop Now" CTA an immediate, focused set of options rather than the full catalog.

"Bags for Wherever Life Takes You" Segmenting by Use Case, Not Just Product Type Rather than organizing purely by bag style, this section segments by real use case For Vacations, For Everyday, For Workouts, For Parents using lifestyle photography of people actually using the products in context. This directly reinforces Dagne Dover's "functional for real life" positioning by letting shoppers self-identify with a scenario, then find the right bag from there, rather than making them guess which product type solves their problem.

Build Your Bundle; A Clear, Incentivized Upsell "Build Your Bundle: Mix. Match. Make everyday easier. 20% Off Custom Kits" closes the homepage with a specific, quantified incentive to increase order value, giving visitors a clear next action beyond a single product purchase.

Fully Responsive Across Every Device The layout holds its structure and clarity across desktop, tablet, and mobile critical for a brand whose customers are often browsing functional, on the go products while actually on the go themselves.

Visual & Brand Direction Bold navy and cobalt blue accents, paired with warm, richly textured product photography, give the store a confident, modern feel that matches Dagne Dover's positioning as a design-forward, function-first brand rather than a purely fashion-led one.

Since the store design launched, Dagne Dover has seen an estimated over 50% increase in traffic. What the Client Said;

Working with Bojesomo Samson was a great experience. He redesigned our store with a strong focus on user experience, visual appeal, and making it easier for customers to discover our products. Since launching the new design, we’ve seen an estimated 50%+ increase in website traffic. Samson was professional, responsive, and clearly understood our brand. I’d highly recommend him to any eCommerce brand looking for a skilled website designer and CRO specialist.

Shopify Store Design · UX/UI Design · E-commerce Merchandising · Responsive Web Design · Brand & Visual Design