Generatin’ Wealth Shopify Store Design
Samson Bojesomo
Generatin’ Wealth — Building a Premium Shopify Experience Around Culture & Legacy
Project: Generatin’ Wealth
Role: Shopify Designer, eCommerce UX/UI & CRO
Focus: Shopify Store Design, eCommerce UX, CRO, Product Discovery, Visual Design
The Challenge
Generatin’ Wealth needed an eCommerce experience that felt more like a premium cultural fashion brand than a standard online clothing store.
The goal was to combine 90s-inspired streetwear aesthetics with a modern shopping experience, while communicating the brand’s message of family, legacy, craftsmanship, and generational wealth.
The challenge was creating a design that could feel bold and editorial without making the shopping journey complicated.
The Approach
I designed the experience around three key principles:
1. Brand Storytelling
The homepage immediately communicates the brand's identity through strong messaging, lifestyle imagery, and the “Keep It in the Family” positioning.
2. Product Discovery
The navigation and collection experience were structured to help shoppers quickly explore crowns, limited releases, and featured products.
3. Conversion-Focused UX
I strategically incorporated clear CTAs, product pricing, product labels, bestseller indicators, wishlist functionality, and trust-building elements to reduce friction during product discovery.
Key Design Decisions
Premium dark visual direction with gold accents
Strong editorial typography and hierarchy
Lifestyle photography to communicate the brand culture
Clear primary and secondary CTAs
Featured and limited-product merchandising
Bestseller and product-category indicators
Product cards designed for quick scanning
Strong above-the-fold brand messaging
Mobile-first eCommerce structure
Clear visual separation between storytelling and shopping
The Result
The final concept creates a premium, culturally-driven shopping experience that connects brand storytelling with product discovery.
Instead of simply displaying products, the experience gives visitors a reason to understand the brand, explore the collection, and move naturally toward shopping.
Skills & Deliverables
Shopify Store Design
eCommerce UX/UI
Shopify CRO
Conversion-Focused Design
Product Page UX
Homepage Design
Collection Page Design
Product Discovery
Visual Hierarchy
Mobile-First Design
Brand Storytelling
CTA Optimization
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Posted Sep 15, 2026
Designed a premium Shopify store for a cultural fashion brand.
