Happy Treasure Prints Ecommerce Website Design
Samson Bojesomo
Happy Treasure Prints Digital Printables Ecommerce Website
Project Title: Happy Treasure Prints — Digital Products & Interactive Printables Ecommerce Experience
Project Type: Digital Products • Educational Printables • Ecommerce • UX/UI • Interactive Web Experience
My Role: Ecommerce UX/UI Designer & Developer | Conversion Optimization Specialist
Project Overview
Happy Treasure Prints is a colorful digital resource platform created for kids, parents, teachers, and classrooms.
The goal was to create an engaging ecommerce experience where visitors could easily discover, preview, and access digital printables, planners, activity books, coloring pages, and educational resources.
Rather than relying on a conventional digital-product storefront, I designed the experience around visual discovery, simple navigation, product previews, clear pricing, and interactive content.
The final design combines a playful visual identity with a structured ecommerce experience, making the store approachable for parents and teachers while keeping product discovery fast and intuitive.
The Challenge
Digital products require a different ecommerce approach because customers cannot physically interact with the product before purchasing.
The website needed to:
Make digital products visually appealing
Help users understand what each resource contains
Make product categories easy to browse
Clearly communicate free and paid resources
Build confidence before downloading
Reduce friction between discovery and access
Appeal to both parents and educators
Create an engaging experience for children and families
Design Strategy
01. Visual Product Discovery
The collection page was designed around visual product cards, allowing users to quickly scan different resources.
Each card provides important information such as:
Product preview
Product title
Age/category
Page count
Rating
Pricing
Free/paid status
Quick access CTA
This makes the large digital catalog easier to explore.
02. Clear Category Navigation
The store organizes resources into intuitive categories such as:
All Printables
Freebies
Cozy Coloring
Planners & Bundles
Storybooks
Animal Fun
This gives visitors multiple paths to discover products based on their interests or needs.
03. Interactive Coloring Experience
A key part of the concept is the interactive coloring page experience.
Users can select a page, choose colors, adjust their brush, reset their work, and save their artwork.
This transforms the website from a simple digital catalog into a more engaging interactive product experience.
04. Product Storytelling
The homepage and product pages were structured to clearly communicate the value of the resources.
The messaging focuses on:
Creativity • Learning • Family • Education • Fun
Product previews help customers understand what they are getting before downloading or purchasing.
05. Conversion-Focused UX
The customer journey was structured around:
Discover → Explore → Preview → Understand → Access
Clear CTAs, pricing visibility, product previews, category navigation, and simplified product cards help minimize friction throughout the journey.
Responsive Design
The experience was designed to remain clean and usable across desktop, tablet, and mobile devices.
Key considerations included:
Responsive product grids
Mobile-friendly navigation
Touch-friendly controls
Readable typography
Simplified product discovery
Accessible CTAs
Responsive interactive elements
Project Outcome
The completed experience gives Happy Treasure Prints a playful, modern, and conversion-focused digital storefront that makes educational resources easier to discover and understand.
The combination of visual merchandising, category-based navigation, product previews, clear CTAs, and interactive coloring functionality creates an experience that goes beyond a standard digital-download website.
Key Deliverables
Digital Products Ecommerce Design
Educational Website Design
Printables Store Design
Product Collection Page
Product Card Design
Digital Product UX
Interactive Coloring Experience
Product Preview System
Category Navigation
Responsive Web Design
Mobile UX
Conversion-Focused UX
CTA Optimization
Product Storytelling
Customer Journey Optimization
Contra Skills / Keywords
Ecommerce UX/UI • Digital Products • Educational Website • Printables • UX Design • UI Design • Conversion Rate Optimization • CRO • Responsive Web Design • Interactive Web Design • Product Page Design • Landing Page Design • Mobile UX • Digital Downloads • Ecommerce Development • Figma
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Posted Sep 9, 2026
Developed an interactive, conversion-focused ecommerce site for educational printables.
