Daily Dons: Shopify Store Design & Build (Horizon Theme) Dai...

Daily Dons: Shopify Store Design & Build (Horizon Theme) Daily Dons sells adaptive dressing shorts designed for caregivers and people with limited mobility, built around a clear pain point: getting dressed shouldn't require two people and a bad back. I built this store on Shopify's Horizon theme, section by section, focused on turning a genuinely emotional, high-stakes problem into a clear, trustworthy buying decision.

Key focus areas: Problem-first storytelling — "Some mornings shouldn't take two people and a bad back" opens with the pain point before any product shot, backed by real caregiver stats (63M family caregivers, 55% now doing nursing-level tasks at home)

Clinical credibility — "Designed by a Doctor of Physical Therapy, not a marketer" and a founder story section, positioning trust as the core differentiator in a sensitive category

Bundle-first pricing — 1/2/3-pair tiers with per-pair pricing and a "Best Value" badge steering shoppers toward the highest-AOV option

Risk reversal — 30-day money-back guarantee repeated in the top bar, PDP, and trust badges to lower the barrier for a first-time, unfamiliar product

Simple "how it works" — a 3-step visual (Roll and slide → Close and done) demystifying the product's core innovation (dressing while flat in bed)

Verified testimonials — short, specific caregiver quotes placed directly next to the Add to Cart button to reduce last-second hesitation

Built as a fully editable Shopify theme — pricing, testimonials, and step content are all pulled from section/block settings and product/variant data, not hardcoded, so the client can update everything without touching code.