First Notion | Brand Identity & Apparel Design





First Notion is a men's casual and streetwear brand, prioritizes elevating everyday comfort through top-notch fabrics, savvy design, and effortless style for every adventure at accessible prices.

Redefining casual wear with bold designs and practicality, First Notion is where comfort meets style The objectives of the project for First Notion's initial collection are to establish a cohesive brand identity and develop a versatile collection that reflects the brand's ethos. The brand identity is meticulously crafted to be clean, bold, and playful, encapsulating the essence of modern casual and streetwear. Central to this identity is the logo, which is based on two overlapping shields, reminiscent of a Venn diagram. These shields symbolize the deep family roots of the owner, serving as an important and personal emblem.

To enhance the playful and bold aspects of the design, the logo is conceived as a dynamic element. This dynamic nature allows the logo to incorporate different brand element patterns, making it adaptable and versatile for various applications. The ability to change the logo depending on its usage not only adds a layer of creativity and flexibility but also ensures that it remains fresh and engaging across different mediums. This innovative approach to branding ensures that First Notion stands out in the market, seamlessly blending comfort and style with a distinctive, memorable identity.























These mockups serve as the foundational blueprint for implementing First Notion's brand identity across various mediums. They illustrate how the brand's clean, bold, and playful aesthetics can be seamlessly integrated into different platforms, from banners and advertisements to social media posts. By providing a visual representation of the brand's dynamic identity and design elements in different contexts, these mockups ensure a consistent and cohesive presentation of First Notion's identity, reinforcing its unique style and appeal in every application.

















These are some of the mockups for the design of First Notion's apparel collection. Each mockup showcases the clean, bold, and playful brand identity through thoughtfully crafted designs, incorporating the dynamic logo and distinctive brand elements. These visual prototypes provide a glimpse into the upcoming collection, highlighting how the brand's unique aesthetic translates into wearable pieces. They serve as a guide for the final production, ensuring that every item embodies the essence of First Notion's commitment to style and comfort.