Agung Rai Museum of Art | Rebranding (Personal Project)



This is a personal project focused on the rebranding of the Agung Rai Museum of Art (ARMA). The objective of this project is to create a new brand identity system that embodies simplicity, freshness, and adaptability, while upholding the museum's esteemed position as one of Bali's premier cultural institutions.



The logo draws inspiration from the Balinese traditional checkered cloth known as "kain poleng." Kain poleng symbolizes the balance between "good and evil," signifying their coexistence within the universe. In Bali, this cloth holds significant cultural value, adorning ceremonial attire, enveloping trees and statues, and adorning shrines and temples.



This practices also serves as visual reminder and a mark of respect for the spiritual significance of the objects or places being adorned. It reflects the Balinese people's reverence for their cultural heritage and their commitment to preserving the sanctity of their religious and artistic traditions. Accordingly, the logo also aims to serve as a reminder and reflect ARMA's commitment as a "living entity" dedicated to the preservation and development of Balinese art and culture.