Meegi | Brand Identity Design

Meegi is an innovative multidisciplinary venture grounded in neuroscientific principles, offering B2B services to enhance quality of life through brain function optimization and sound wave. Now, Meegi is shifting its focus to the broader consumer market, aiming to democratize access to neuroscientific insights.

The project's objective is to reposition Meegi from a B2B entity to a B2C brand. The aim is to make cognitive well-being a tangible aspect of everyday life for a wider audience. Key offerings include a user-friendly app for brain condition identification and a non-invasive real-time brainwave measurement tool.

The rebranding process centers on a dynamic logo inspired by the lambda sign, symbolizing the brain's electrical conduction distance. This design reflects the intricate layers of the human brain, allowing versatile application. The goal is to create an appealing and adaptable identity, bridging the gap between cutting-edge neuroscience and public accessibility.