Software Brand | Ads That Drove 40% More Signups

The Situation: A Software company was struggling with poor ad performance. Their ads looked outdated, clicks were too expensive, and new signups had slowed down. They needed fresh creatives that could actually grab attention, explain the value of their product fast, and drive more trials at scale.

Audited their existing ads and spotted the problems: weak headlines, visuals that didn’t stand out, and no clear call-to-action.

Created a new library of scroll-stopping images and videos, each paired with simple, benefit-driven copy that spoke directly to the customer’s pain points.

Built variations for testing: 6 unique concepts × multiple headlines, visuals, and call-to-actions = 25+ new creatives ready to launch.

Oversaw quality control to make sure every asset matched Softwares conversion psychology (clear, fast, and focused on solving the user’s problem).

Click-through rates (people clicking the ad) jumped by 52%.

Cost per click dropped by 33%, making every ad dollar go further.

Trial signups grew by 40% within 6 weeks, giving the brand a reliable new growth engine.

Ads stopped “fatiguing” quickly — the new creative system delivered ongoing results instead of burning out after a week.

If you’re a Software company that wants ad creatives built to actually drive growth — not just look good — let’s connect and build ads that convert.