Software Company | no-code form builder

The Situation The Software company was spending about $40K/month on Meta Ads but couldn’t grow further. Their ads were wearing out fast, costs per customer were climbing, and performance was stuck. I stepped in to fix their ad strategy, lead the creative process, and give them a system to scale toward their $1M/month goal.

The Problem The brand had no clear creative testing system. More than half their ads got stuck in Meta’s learning phase, and their cost per customer kept rising. Their team was producing content, but without direction — leading to wasted spend and creative fatigue.

Audited the account to find weak spots in campaign setup and targeting.

Built a creative testing plan with 30+ new ad ideas (multiple headlines, visuals, and copy angles).

Directed a remote creative team (designer, editor, copywriter) to produce ads aligned with this Software buyer pain points.

Organized the creative pipeline in ClickUp so new ads moved smoothly from idea → production → launch.

Used data from Ads Manager to cut weak creatives early and double down on winners.

Delivered 30+ new ad concepts in under 3 weeks.

Improved the percentage of people who clicked the ad by +35% across new ads.

Reduced cost per customer by 20%.

Established a repeatable system to avoid creative fatigue and support scaling beyond $40K/month.

The Lesson For Software brands, growth stalls not because of targeting, but because of weak creative systems. Once we built a simple testing pipeline, scaling became predictable instead of stressful.

If your Software brand is already spending $30K+/mo on Meta Ads and you want to scale without wasting budget on dying creatives, let’s connect.