Online Store | Simple Ad System for More Customers

The Problem: This online store was only running ads to people who were already close to buying. That meant their ads kept showing to the same people over and over, costs kept going up, and they weren’t getting enough new customers.

My Solution: I set up a step-by-step ad system so the right people saw the right message at the right time:

First, ads to introduce the brand to new people.

Second, ads to remind people who had shown interest.

Third, ads focused on closing the sale.

I also worked with the design team to make ads that stood out and spoke clearly to the customer. Then, I kept testing what worked best and moved more budget into the winning ads.

The Results: ✅ Sales from ads more than doubled (2.5x return) in 3 months ✅ Cost to get a new customer went down by 38% ✅ They started bringing in new buyers every month while safely spending more on ads

Key Lesson: If you only run ads to people ready to buy, you’ll burn out your audience. A simple step-by-step system brings in fresh buyers and keeps ad costs under control.

If you want your ads to work like a steady sales system instead of just “throwing money at Facebook,” let’s talk.