Sales/Landing Page Copy & Design.

This Sales page strategy is pre-planned and thoroughly tested and it's been shown to more than double standard conversion rates from just 9% to over 20%, that's twice as much of the traffic you're already getting turning into leads and paying clients.

This is a focused sales strategy that can convert your site traffic into paying clients. You can use this page to sell a service, book consultations or schedule appointments regardless of what your offer is, the principles remain the same because this page structure is designed to guide potential clients through their buying journey so it works for pretty much any kind of service business.

In fact, according to a recent study, a well-designed page can potentially increase website conversion rates by up to 200%, but if you were to go a step further and focus on the overall user experience including things like sight speed navigation clarity and the overall customer journey, that can have an even bigger impact on your conversion rates up to 400%.

That means if your current sales page were to convert at 5% today, redoing it with the strategy I'm about to show you can bump that up to 20% just like that.

So remember we're not just putting together random sections we're building a seamless experience that guides visitors, builds trust, and convinces them that you're their solution.

Header;

So, the way I do it is to include just a few pages, and I don't include 30 pages and drop-down menus on every single page at the Header because I'm trying to be as non-distracting as possible, and I want people to focus on the content of the page,

so I only put things that are important to getting people to feel comfortable enough to book an appointment, a consult, or a sales call.

Here's the thing, people have certain expectations for how websites are laid out, and while you may think it's boring to put things where everybody else does, maybe because you want to be different.

Rather you want to play into their expectations for a really important reason, but if you don't and you were to switch the logo and the button over, people's brains have to think about that even if it's just for a second and then they're not paying attention to the most important things on the page that will make the sale easier for you.

Also, another thing I do is to make sure that I make the header Sticky, meaning as you scroll down the page it should stay right up at the top so that they have easy access to the button whenever they're ready to take action.

2. Headline;

The actual page content starting with the hero section is the first thing the visitors see and it's important for grabbing attention and encouraging action, if it doesn't do that, this just might be the last thing they see too.

The trick here is to convey these three things before they even have to scroll down.

What do you do?

How do you make their lives better?

What do they need to do to get it?

So with the headline, you want to make it really clear and direct, and there's no need to get cute or clever with how you say it.

I prefer using the main headline to talk about the big results that your clients are going to get from working with you.

3. Sub-headline;

We use this part to explain exactly

What the service is

Who it's for, and

How it's delivered.

In other words, if the headline is that big bold statement, then the sub-headline needs to bring it back down to earth and say exactly how you get that result for people.

4. Call to Action button or the CTA;

This is where people click to take the next step with your service so I usually make sure that it stands out visually and uses a specific action-oriented first language.

What I mean is rather than saying "Book your strategy session", instead go with something like; "book my free strategy session or get my custom quote. Using first-person wording can really boost your results.

A study from Unbounce found that using my instead of your on your buttons can increase click-through rates by up to 90%.

So the whole point here is to make it super easy for your potential clients to take that next step with you.

5. Adding an Image;

Now this is not just for looks, it has an important job to do. Ideally, you want to show your ideal client in their happy state. The idea is to let people imagine themselves in the Solution, and this is way more powerful than either showing people in the middle of their problem or showing you and your team in the hero section. You generally don't want to do that (It should be more about them and less about you), and your image should say this could be you if you pay us.

6. Problem section;

This is where I often nail down exactly what the service is going to fix, I use bullet points here because that's 55% more likely to be read than paragraphs.

So when your prospects see that I recognize their struggles they're going to automatically assume that I know how to fix them. Remember your audience already knows that they have these problems so I'm not telling them anything new, what I'm doing is demonstrating that I understand their situation inside and out.

7. Solution section;

This is where I position myself as the guide who's going to help solve the problems that we just laid out for this section, you just want to briefly introduce yourself or your company as the solution.

The key here is to focus on how you can help and not just who you are, they also need to feel seen and heard, so I recommend sharing a personal story or an experience that shows that you understand what your clients are going through and that is what's going to build that connection.

Also, It is ideal you show your face or your team in this section for the first time because up until now we've made it all about your client for a good reason, they are meant to be the hero in their own story but now you're the helpful guide who shows up to give them a taste of what they've been missing.

8. Benefits section;

This is where I show potential clients exactly what they'll get from working with us, so your benefits need to focus on results and actions not just features.

People don't buy products and services just to collect them right, they buy outcomes results, and even better versions of themselves. So each benefit should paint a picture of how your client's life or business is going to improve.

So think about the outcomes the service provides, what problems it solves, and how it makes the client's lives easier or better.

9. Action Plan section;

So most businesses usually skip this section and that's a huge mistake, here's why;

People tend to shy away from anything when they're not sure how it's going to work or what's going to happen next. People are just way more likely to jump in when they can see a clear simple path forward and that's exactly what this plan does.

10. FAQ section;

This isn't just about answering questions right it's about busting through objections before they even come up thinking about all the reasons why people might hesitate to work with you. Is it money or time? They're not sure. Whatever those big objections are, turn them into questions and then answer them.

I research to understand what's on the potential client's mind, it's like I'm having a conversation with them addressing their concerns before they even have to ask. So by the end of this section, they should be thinking "Okay I've thought of everything and I'm now all out of objections, I'm ready to take the next step".

And if they're ready to take the next step this is where I give them an easy way to get started with the Call to Action section. This is where I seal the deal with a simple call to action button and a strong headline or I can go a step further on the page and include either a form or a booking tool. Personally, I'm a fan of using a booking tool like Calendly.

In conclusion, I want to mention my done for you Sales Page Copy & Design services. So If you want my help to create, manage, and optimize your Sales Page Copy & Design, take that workload off your hands, help you scale, and help you get better results. I can almost certainly do that. If you're interested just send a DM so we can find out more on how I can help with all these kinds of stuff and hopefully, we'll get a chance to work together. Thank you.