Scaling Facebook ads isn’t just about throwing more money at campaigns—it’s about doing it right. Over the past 3 years, I’ve mastered the art of scaling ad accounts. One of my recent successes? A 274% increase in store revenue over the last four months.

Here’s how I made it happen:

Find What’s Working: I dug into the ad account to identify the top-performing campaigns, audiences, and creatives. These were the foundation for scaling.

Smart Budget Increases: Instead of rushing, I gradually increased budgets on winning campaigns to maintain profitability while scaling up.

Broader Audiences: I expanded to larger, lookalike audiences while still keeping targeting precise to avoid ad fatigue.

Creative Refreshes: Scaling isn’t just about the budget—it’s also about keeping ads fresh. I tested new creatives weekly to stay ahead of audience fatigue.

By combining these strategies, the results were incredible:

Store revenue shot up by 274% in just four months.

Facebook ad profitability stayed strong, even as we scaled to higher budgets.

The client hit record-breaking months in sales—all driven by ads.

Over the last three years, I’ve fine-tuned my approach to scaling, helping my clients generate millions of dollars in revenue.