+200% revenue growth in just 4 months

Michael Esan

Facebook Ads Manager
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Facebook Business Manager
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How I Scaled Facebook Ads to Boost Store Revenue by 274% in Just 4 Months

Scaling Facebook ads isn’t just about throwing more money at campaigns—it’s about doing it right. Over the past 3 years, I’ve mastered the art of scaling ad accounts. One of my recent successes? A 274% increase in store revenue over the last four months.

My Scaling Strategy

Here’s how I made it happen:
Find What’s Working: I dug into the ad account to identify the top-performing campaigns, audiences, and creatives. These were the foundation for scaling.
Smart Budget Increases: Instead of rushing, I gradually increased budgets on winning campaigns to maintain profitability while scaling up.
Broader Audiences: I expanded to larger, lookalike audiences while still keeping targeting precise to avoid ad fatigue.
Creative Refreshes: Scaling isn’t just about the budget—it’s also about keeping ads fresh. I tested new creatives weekly to stay ahead of audience fatigue.
By combining these strategies, the results were incredible:
Store revenue shot up by 274% in just four months.
Facebook ad profitability stayed strong, even as we scaled to higher budgets.
The client hit record-breaking months in sales—all driven by ads.
Over the last three years, I’ve fine-tuned my approach to scaling, helping my clients generate millions of dollars in revenue.
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