Case Studies: $584,026 with Klaviyo by Michael Esan

Case Studies: $584,026 with Klaviyo

Michael Esan

Email Deliverability

Email Marketing Designer

Email Development

Active Campaign

Google Docs

Klaviyo

How Email Marketing Pulled in $584,026 in Just 3 Months

A fitness and lifestyle brand I worked with hit $584,026 in revenue from email marketing alone in just three months. That’s a solid 33% jump in growth. Here’s how we made it happen.

1. Know Your People

First step? I broke the customer base into groups:

People who buy all the time.

People who bought once and disappeared.

People who love browsing but never hit "buy."

This meant every email felt like it was written just for them. When people see stuff that actually speaks to their needs, they click.

2. Set It and Scale It

Automation was the game-changer. Here are the email flows that brought in the big bucks:

Abandoned Cart Emails: Simple reminders with a little nudge (“Hey, your gear’s waiting!”). Added in a small discount for some extra persuasion.

Welcome Emails: Made new subscribers feel special right away with a killer deal and a quick intro to the brand.

Post-Purchase Emails: I thanked them for their order and casually showed off complementary products they’d love.

Wake-Up Emails: Brought back people who hadn’t shopped in a while with something irresistible—think flash sales or exclusive offers.

These automated flows worked around the clock, pulling in revenue while we slept.

3. Keep It Simple and Punchy

Nobody has time for long-winded emails, so I kept them short and sharp:

Clear Copy: Straight to the point. No jargon. Just what they need to know and why they should care.

Bold Visuals: Clean designs with real-life shots of the products in action. A GIF here and there to keep it fun.

Strong CTAs: Big, bold buttons saying stuff like “Shop Now” or “Grab Your Deal.”

No guesswork, no distractions—just scroll, click, and buy.

4. Test, Tweak, Repeat

Nothing works perfectly right out of the gate. I tested everything:

Tried different subject lines until open rates popped.

Played around with email layouts and button placements to get more clicks.

Looked at what sold the most and doubled down on promoting those products.

Every tweak made a difference. Bit by bit, the results stacked up.

The Results

Here’s what three months of focused effort delivered:

$584,026 in revenue from email campaigns.

A 33% jump in email-driven sales.

Open rates shot up by 45%, and click-through rates climbed by 38%.

Customers started coming back more often—repeat purchases went up by 28%.

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A fitness and lifestyle brand I worked with hit $584,026 in revenue from email marketing alone in just three months. That’s a solid 33% jump in growth.

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