Revolutionizing PROFITS: Google Ads Exceeds $40K Yearly Growth!

Michael Esan

Advertisement Designer
Google Ads

How I Used the Pareto principle-based Methodology (80/20) Rule to Supercharge Google Ads

When it comes to Google Ads, less is often more. Instead of trying to do everything, I zeroed in on the 20% of features that deliver 80% of the results. It’s all about working smarter, not harder—and it paid off.

My Strategy

Here’s what I focused on:
Keywords That Convert: I identified the search terms that were already bringing in traffic and doubled down on them. No fluff, just keywords that mattered.
Winning Ad Copy: Tweaked headlines and descriptions to highlight exactly what the audience wanted—clear, direct, and compelling.
High-Impact Bidding: Adjusted bids for the best-performing keywords to stretch the budget where it really counted.
The campaign was optimized in record time by cutting out the noise and honing in on these core elements.
The beauty of this approach is It delivered fast. Within the first week, the improvements were already clear—higher click-through rates, lower cost-per-click, and a stronger return on ad spend.
The stuff that actually drives performance, I was able to make a big impact without wasting time or budget.
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