PR & social media for a med spa

This client approached us to develop a launch strategy for their spa and overall brand in Dallas. This included local media relations, influencer marketing, event management, social media marketing and digital brand management for the spa.

To generate local buzz in the Dallas market, Rani Public Relations executed a launch party in the client’s retail space. This included event planning & logistics, managing the guest list & invitations, event setup and breakdown, hosting media & influencers on-site, securing the event DJ, securing event photography & videography, and providing pre- and post-event press outreach to amplify the event impressions. We also partnered with local influencers for social media coverage and secured two press features in top-tier local media outlets, which led to an increase in social media followers and a larger introduction to the DFW market.

On the marketing side, we helped the client develop their digital presence to better communicate their brand mission and reach their target customer. We took over their organic social media marketing, content creation, branding and marketing initiatives (i.e. designing brochures, overseeing photo and video shoots, etc.). We also provided copy support and light design work on their website to make their overall branding more cohesive.