This client approached us to manage their brand launch from a PR perspective, which included media relations, influencer marketing and a press preview event to officially introduce the brand to DFW.

Throughout the campaign, we secured four major pieces of news coverage among Dallas media outlets to showcase the brand’s unique mission and founder story. We also secured social media partnerships with 20 influencers across North Texas to showcase the brand’s service, products and overall story — this included a variety of content such as Instagram Reels, recipe blog posts, unique static social media posts and more.

Finally, we oversaw all event planning and logistics for the official press preview, which entailed securing the venue, managing the guest list & invitations, event setup and breakdown, hosting media and influencers on-site, securing event photography and providing pre- and post-event press outreach to amplify the event impressions.