In an industry filled with misinformation, confusing ingredient labels and overwhelming amounts of products, this brand aimed to stand out by becoming an educational resource for skincare enthusiasts and beauty beginners. The client approached me to build out their social media channels and the blog content on their e-commerce site. Their goal was to provide educational content with an approachable yet informative brand voice. I worked with the client to develop a content strategy that would meet those goals, while staying true to their brand ethos and aesthetic.

We began by developing content verticals: skincare education, ingredient education, relatable sustainable living tips and product promotions. I then created content that matched their unique brand voice while also delivering resources that their customers could benefit and learn from. In addition to content creation and content planning, I managed engagement strategy and community management for their social channels to help grow their channels. This led to an increase in their social media following, more engagement with their content and a long-term increase in sales + pre-sales.