Fashion PR for size-inclusive swimwear brand
Laila Dar
Nomads Swimwear tapped us to tell their story and announce their official launch as a size-inclusive swim and resortwear brand. Our mission was to secure press coverage in top fashion, lifestyle and cultural media outlets to drive brand awareness and sales for their luxury collections.
We leveraged our storytelling skills and relationships with editors to spread the word about Nomads Swimwear’s unique story. We created a strategic media campaign that shared the founder’s journey as a designer, the gap she identified in the swimwear market, her inclusive mission behind the brand and the inspiration for each collection.
Our multifaceted strategy led to top-tier media coverage for Nomads Swimwear in publications such as Forbes, Harper’s Bazaar, InStyle, Marie Claire and Refinery29. This created a snowball effect of affiliate sales, brand recognition and partnerships with national retailers, including Anthropologie and Shopbop.
222M+ Campaign Reach
30+ Press Hits
36 Months Timeline
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Posted May 20, 2023
Developed and executed a public relations campaign for a sustainable clothing line resulting in coverage in major fashion publications and an increase in sales.
