This client approached us to develop their launch strategy, position them in front of national publications and share their brand story with key editors, influencers and stylists. As a model and fashion school graduate, the founder also aimed to establish herself as a media resource for inclusivity and fashion business stories.

To achieve these goals, we secured the client for national press features with a focus on market stories, founder profiles and product placements. We also secured relevant brand partnerships and event opportunities to amplify their presence in the swimwear industry. Our efforts led to continuous affiliate sales, national brand awareness, partnerships with major brands, and interest from national retailers and investors who discovered the brand through the press coverage we secured.