Social Media Content Strategy —
Tereza Modlová
Social Media Content Strategy — @readmewhileyoucan
A personal book review account combining content strategy, copywriting, and visual design across 60+ posts in Czech and English.
The challenge:
Build an engaged niche community around books and reading in a crowded space, without a budget or paid promotion.
What I did:
Developed a consistent bilingual content strategy (Czech and English) targeting two distinct audiences simultaneously
Created all copy, captions, and visual assets independently
Built a recognizable visual identity using graphic book covers, sticker-style layouts, and a consistent color palette
Applied storytelling techniques to make individual book reviews feel personal and shareable rather than purely informational
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Posted Mar 24, 2026
Social Media Content Strategy — @readmewhileyoucan A personal book review account combining content strategy, copywriting, and visual design across 60+ posts...
